There are many things that I like about it.
- A clear value proposition: Explains what it is: an open-source alternative to a well-known product Shopify.
- Shows code and what the code does visually. Great product explanation.
- Adds a social proof with "#1 JS ecom platform on GitHub:". When you have 16k stars you should use it!
Overall with very little effort, I understand what it is, and what it does.
And I can go and dig deeper for myself or spread the word with my circles.