Developer marketing blog

4000-word guide on developer-focused product-led sales, outreach strategies, selling open source, and pricing and packaging for dev tools. All that to help you sell to developers.

I share how and where to reach developers from my experience as a dev-tool startup CMO.

Deep dive into dev tool value propositions from a dev tool startup CMO. 20+ examples explained.

In this article, I focus on the strictly developer-focused tools and agencies or the ones I know people in developer marketing and advocacy use to get their job done.

Deep dive into how Tailscale successfully markets its products on Hacker News. And learnings on how to write product articles for the developer audience.

Deep dive into the content strategy behind the DigitalOCean blog that attracts 5million+ developers every month. Interviews with leaders, design teardowns, and more.

Insights, best practices, strategies from real developer audience research on what devs think about developer marketing.

List of the best developer marketing campaigns, including the winner of the DevRel 2022 best developer marketing campaign.

Learnings from going over 4 months of Supabase Twitter feed. Social media marketing tips for dev-focused companies.

Learn how to optimize your GitHub repository for GitHub search engine. I go into ranking factors and actionable tactics.

Auth0 developers page is one of the best developers-focused pages I saw. In this article, I go through it section by section to understand why it is so good.

I dive into best practices, targeting, creatives, landing pages, channels, and examples from the best developer-focused companies.

24 developer marketing learnings from diving deep into how Algolia, one of the best developer-focused companies does marketing.

A practical how-to guide to building brand personality and tone for your developer tool. I use developer-focused companies like Algolia, Datadog, and Sentry as examples.

A practical, step-by-step framework for creating the press release and announcing the funding round for your developer tooling startup.

A practical how-to for creating core company values for your dev tool company. Comes with examples from best developer-focused companies like Algolia, Datadog, and Gitlab.

Learnings from the book "Made to stick" that will help you tell better stories in your developer-focused marketing.

A practical how-to guide to creating strategic narrative and brand story for your dev tool company. Based on the frameworks from Andy Raskin, Donald Miller, Chip and Dan Heat, and Chris Savage.

Deep dive into what is brand, brand awareness, how is it different from positioning, marketing, and advertisement. Plus some practical tips on how to create a brand and measure brand awareness.

In 6000 words, I share what I learned about developer marketing from talking to hundreds of practitioners and years of growing a dev tool startup.