Developer Markepear newsletter
Every month I share 10 developer marketing insights...
and 1 fact about pears.
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Developer marketing blog
Strategies, tactics, and examples of marketing developer tools
Ultimate guide to developer marketing ->
How to sell to developers (tldr: you don’t, sell to their boss)
Created on
April 23, 2023
4000-word guide on developer-focused product-led sales, outreach strategies, selling open source, and pricing and packaging for dev tools. All that to help you sell to developers.
How to reach dev audience (+ developer marketing channels for 2023)
Created on
February 20, 2023
I share how and where to reach developers from my experience as a dev-tool startup CMO.
Creating value proposition for developer tools (with 20+ examples)
Created on
January 28, 2023
Deep dive into dev tool value propositions from a dev tool startup CMO. 20+ examples explained.
25 developer marketing tools and agencies (2023 edition)
Created on
December 28, 2022
In this article, I focus on the strictly developer-focused tools and agencies or the ones I know people in developer marketing and advocacy use to get their job done.
Marketing on Hacker News (learnings from Tailscale)
Created on
December 14, 2022
Deep dive into how Tailscale successfully markets its products on Hacker News. And learnings on how to write product articles for the developer audience.
How to create content for developers (learnings from DigitalOcean content marketing strategy)
Created on
October 29, 2022
Deep dive into the content strategy behind the DigitalOCean blog that attracts 5million+ developers every month. Interviews with leaders, design teardowns, and more.
How to market to software developers (learnings from 170+ comments on my Hacker News post)
Created on
August 7, 2022
Insights, best practices, strategies from real developer audience research on what devs think about developer marketing.
Best developer marketing campaigns (I saw in 2022)
Created on
July 23, 2022
List of the best developer marketing campaigns, including the winner of the DevRel 2022 best developer marketing campaign.
How to market to developers on Twitter (learnings from 4 months of Supabase feed)
Created on
April 18, 2022
Learnings from going over 4 months of Supabase Twitter feed. Social media marketing tips for dev-focused companies.
GitHub Search Engine Optimization (SEO): how to rank your repository in GitHub search
Created on
March 27, 2022
Learn how to optimize your GitHub repository for GitHub search engine. I go into ranking factors and actionable tactics.
Developer-focused landing page (learnings from Auth0 developer portal)
Created on
February 20, 2022
Auth0 developers page is one of the best developers-focused pages I saw. In this article, I go through it section by section to understand why it is so good.
How to advertise to developers: deep dive into paid developer marketing
Created on
February 15, 2022
I dive into best practices, targeting, creatives, landing pages, channels, and examples from the best developer-focused companies.
Learning developer marketing from the best: Algolia
Created on
January 22, 2022
24 developer marketing learnings from diving deep into how Algolia, one of the best developer-focused companies does marketing.
Branding developer tools: personality, tone, and distinctive assets.
Created on
January 8, 2022
A practical how-to guide to building brand personality and tone for your developer tool. I use developer-focused companies like Algolia, Datadog, and Sentry as examples.
How to announce a funding round of your dev tool startup
Created on
January 5, 2022
A practical, step-by-step framework for creating the press release and announcing the funding round for your developer tooling startup.
Branding developer tools: core company values
Created on
November 14, 2021
A practical how-to for creating core company values for your dev tool company. Comes with examples from best developer-focused companies like Algolia, Datadog, and Gitlab.
Made to stick storytelling
Created on
November 13, 2021
Learnings from the book "Made to stick" that will help you tell better stories in your developer-focused marketing.
Branding developer tools: strategic narrative and brand story
Created on
November 6, 2021
A practical how-to guide to creating strategic narrative and brand story for your dev tool company. Based on the frameworks from Andy Raskin, Donald Miller, Chip and Dan Heat, and Chris Savage.
Brand and brand awareness for developer tools
Created on
March 16, 2021
Deep dive into what is brand, brand awareness, how is it different from positioning, marketing, and advertisement. Plus some practical tips on how to create a brand and measure brand awareness.
Developer marketing guide (by a dev tool startup CMO)
Created on
March 16, 2021
In 6000 words, I share what I learned about developer marketing from talking to hundreds of practitioners and years of growing a dev tool startup.
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