Case study format from LaunchDarkly

Developer Markepear testimonials

Looking for a good dev-focused case study format?

People tell you to follow a classic Hero > Problem > Solution > Results.

They tell you to show numbers, talk value, etc.

And it is true. Great format.

But packaging this for devs is hard.

For example, putting numbers in there, and framing it in a "save 28min every week" is a recipe for losing trust with that dev reader.

That is if you can even get those numbers from your customers.

I like how @LaunchDarkly solves it.

Hero section:

  • Change that customer saw (no numbers needed)
  • Additional description of the use case (this seems to be optional for them)
  • Before and After boxes with bullets (no numbers needed)
  • Clear customer logo

Case study body:

  • About: one paragraph about the company and use case
  • Challenge: why they started looking for a solution
  • Solution: why they chose their product
  • Results: what they got from it
  • They kept it short and focused on the team leader imho

They keep the content down to earth and devy but still frame it in a value-focused way.

I like that that they speak in the currency that devs care about.

Wasted time.

Before: "Took 2-3 weeks to ship"

After: "Can ship experiments every day"

The cool thing is you could actually use this  hero section format and then have a more technical user story below. By doing that you could speak to the why and how.

That depends on your target reader for this page of course.

Anyhow, I do like this format and I am planning to take it for a spin.

  • See that LaunchDarkly case study
Browse 100+ examples like this ->
developer experience

Updates modal from Discord

developer experience
landing page

Before / After design from AhoyConnect

developer experience
landing page
hero section

Auth0 developer portal hero section visual

social posts
linkedin
developer experience

Code + UI Linkedin post format

pricing
developer experience

Presenting flexible self-served plan from Resend

developer experience
landing page
hero section

Algolia developer portal design

developer experience
product led growth

Demo page from Posthog

developer experience
video
youtube

Hand-drawn tutorial video style from Robusta

docs
call to action
developer experience

Flatfile docs office hours CTA

copy
pricing
developer experience

Retool pricing page copy