Most devs want to explore products themselves.
They want to read the docs, see examples, play with the product, or watch a video.
They don't want to hop on a demo call, especially early on in the evaluation process.
And they definitely don't want to sit through the demo to learn what your pricing is.
But there will be moments when they will want to talk to you. They will raise their hands and let you know then.
Posthog speaks to this reality with this copy beautifully:
- They basically say "don't talk to us"
- They give you transparent pricing on the website
- They give you a recorded demo on the website
- They let you try the product for free without talking to them
- But if you want to talk to sales/support you can reach out
This is very developer-focused approach and I love it.
