Classic remarketing ad. But things are classic because they work 👇
Youtube remarketing is one of the most popular ways to stay top of mind with devs who visit your site.
Lots of devs spend time on Youtube so it is a solid match.
But, "buy now" style ads rarely work because if they wanted to try/buy they would have already.
They need something more.
That "more" is often trust.
They simply don't trust you, your product, and your company.
They don't think you are the real deal and will solve their problems.
But you can build that trust. And to do that you can use testimonial-style ads:
- use case explained in the voice of customer/developer
- real user sharing their story
- clear product branding
That is it.
Show enough of these and % of people will trust you and convert.