Beautiful growth loop that uses GitHub PRs to spread awareness even internally in the org.
And just one dev needs to sign up for the product to start it.
Works like this:
Heard about it on Lenny's podcast episode with Ben Williams (the story starts at 20:53)
... and then signed up to see the actual PR.
I really love this one as it allows you to spread inside the organization even if everything is on-prem and you never get to see it.
Those PRs are just working behind the scenes doing marketing for you.