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articles and examples
How to create actionable developer personas
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Guide to the developer audience (based on insights from devs on Hacker News)
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How to test if what you created will resonate with developers?
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How to run dev market research quickly (with no product/users/audience)?
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Developer marketing guide (by a dev tool startup CMO)
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My go-to developer marketing agencies, advisors, and consultants
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My favorite developer marketing channels
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How to advertise to developers: deep dive into paid developer marketing
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How to launch a dev tool on Hacker News
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How to create value proposition for developer tools (with 20+ examples)
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General audience explainer video from Auth0
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Branding developer tools: personality, tone, and distinctive assets.
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Developer marketing case study: Algolia
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How to convert devs from the sandbox, demo, product tour experience to signups?
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How to create a landing page for developers (learnings from Auth0 developer portal)
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How to market on Hacker News (learnings from Tailscale)
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How to market to developers on Twitter (learnings from 4 months of Supabase feed)
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Algolia developer portal design
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Developer content marketing strategy (learnings from DigitalOcean)
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Developer marketing metrics (practitioners guide)
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Made to stick storytelling
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Auth0 developers portal header
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Mongodb for developers section
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What should marketing do at each stage of the dev tool startup journey?
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Auth0 developer portal hero section visual
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"Ask your developer" billboards from Twillio
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Auth0 developer portal Hero section CTAs
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Branding developer tools: core company values
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Developer-focused blog CTA from Snyk
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Great developer-focused CTAs from Plaid
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What should be on your dev tool landing page?
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The header copy of Auth0 developers portal
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How to sell to developers (tldr: you don’t, sell to their boss)
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Auth0 developer portal: How it works diagram
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Auth0 developer portal Getting started cross-section
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Dev tool blog and developer content examples
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How to prove ROI of developer marketing?
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Brand and brand awareness for developer tools
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Who to address on the dev tool homepage?
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How to announce a funding round of your dev tool startup
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Developer-focused blog slide-in CTA from Snyk
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Branding developer tools: strategic narrative and brand story
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