I talk a lot to dev tool marketers and founders. Often, they ask me for recommendations for developer marketing agencies, consultants, advisors, or freelancers.
That makes sense because most of the time they are no Twilio, Stripe, or Algolia with big awesome teams.
They are lean, early-stage startups. Sometimes with a one-person marketing department or a CEO/founder doing their best with 24 hours that they got (sorry 8 hours, work-life balance).
So figured I'd put together a list that I could just share with folks.
Here are the people who I know helped companies that are marketing to developers get stuff done.
I'll keep updating the list so if you'd like to add other agencies/consultants you worked with or share your thoughts on any company here -> let me know.
Ok, so in no particular order here we go!
1. Draft.dev
A developer content agency that creates technical developer-focused blog articles as a service.
Pitch:
“TECHNICAL MARKETING CONTENT FOR SOFTWARE STARTUPS
We create blog posts and tutorials designed to reach software engineers.”
2.Catchy Agency
Developer Marketing Agency
Pitch:
“The Leading Developer Marketing Agency
Our team helps the world’s largest technology companies build, grow, and manage developer marketing programs.
With a foundational understanding of technical concepts, Catchy creates and executes on strategies that drive value.”
3. Jakub Czakon
Figured it's my blog, I should probably pitch my stuff too ;)
I am a practitioner first, and an advisor second. I help early-stage developer-first startups do more smart and less dumb things.
Think of me as a booster for your team when it comes to choosing and scaling channels, improving developer experience and conversion, and brainstorming strategy.
- I have a few slots every week for 60-min strategy sessions. We can talk strategy, tactics, brainstorming, whatever you need right now. Book a session ->
- I also do longer-term advising. We meet weekly/biweekly and I help you hit your dev marketing goals. Reach out ->
Pitch:
Practical advisory for early stage dev tool startups
4. EveryDeveloper
Technical content strategy for developer-focused companies
Pitch:
“Attract More of the Right Developers
A technical audience will sniff out anything that seems like traditional marketing.
We use our D.E.V. Content Framework to find your unique viewpoint that will resonate with developers, engineers, and architects.”
5. Hypergrowth Partners
Dev tool growth agency / investment fund run by Martin Gontovnikas (ex Auth0) and Guillaume Cabane (ex Drift).
Pitch:
Hypergrowth Partners invests its partners time and knowledge to help portfolio companies reach hypergrowth in exchange for equity.
6. Ironhorse
Pitch:
"Mobilize your most powerful advocates."
7. Sarg.io
An agency that creates Twitter Content for Developer Tool companies.
Pitch:
“Twitter Content for Developer Tools
Developers spend up to 2 hours per day on twitter.
We help startups reach developers using twitter content.”
By the way, Supabase does a great job marketing their dev tool on Twitter or other social media. Check it out for inspiration.
8. Itamar Ben Yair
He is a hands on consultant helping early stage startups find traction. I like his pragmatic and down to earth mindset that he shares in his substack newsletter btw.
Pitch:
Build a growth engine for your startup
9. Yard
A tool that connects dev tools with developer influencers.
Pitch:
“You can’t persuade developers to buy. Instead, educate them with influencers.
Yard's network of influencers and communities puts your product in the hands of 3m developers.
Create authentic product walkthroughs with developers your target market respects.”
10. Zach Goldie
Landing page copywriting and positioning consultant.
Pitch:
“Landing pages for dev tools
Copywriting and positioning consultant, optimizing key marketing pages aimed at selling to software engineers”
11. Wizard on Demand
They focus on creating technical content but have more services including information architecture on the website, SEO, paid campaigns and more.
Pitch:
We help deep tech and developer-stack companies create persistent differentiation through hyper-specific technical content marketing campaigns.
12. Adam Frankl
Dev tool startup advisor.
Pitch:
“I help startup founders create developer categories and grow developer adoption.
First Marketing VP at 3 dev-facing unicorns: JFrog, Neo4j, & Sourcegraph”
12. Nick Moore
Content writer and editor specializing in creating opinionated content that appeals to software developers and technical executives.
Pitch:
"Great content combines the appeal of a strong opinion with technical acumen to prove that your company isn’t here to push its product but to offer real value."
14. Metia
Developer first companies are not their only focus but they seem to have had success with bigger enterprise companies and have some case studies to prove it.
Pitch:
We enable businesses to build developer programs that scale adoption and drive consumption.
What is next?
Talk to them, they know their stuff.
When/if you do, please let me know what you thought (good and bad).
I'll be happy to update this article... and I would love to know how they did myself ;)
