Make it about belonging.
Something some people can deeply connect with.
Nostalgia is a very strong emotion.
It feels good to be a part of something as well.
Good format of the tweet copy.
Start with the hook.
Then validate it with more story.
Then open a knowledge gap with a thread.
Articulate a deeper thought.
Sometimes you want to tell the world something but you don't know how.
When somebody articulates what you were thinking you just want to share that with them.
This is what this tweet is about.
A deeper thought with some parallel examples to back it up.
Memes that resonate with your ICP (in this case website backend devs who use PostgresSQL).
Content like this helps people find their tribe.
And then those memes can get folks to follow your account.
If you mix your content well you can then push them further down the funnel.
Using memes in the product release.
If you understand your ICP (in this case open-source backend devs) it may be a great idea.
An additional benefit is that people may share a meme... that actually has a link to your announcement.
Nice and clean code example.
Clear copy, what it does etc.
Calls to action with links to Github and website.
Really long code example which looks great when clicked on.
Create a connection with your ideal customer profile.
"Wrong answers only" questions are great for that imho.
Share an idea about a new concept.
Explain the concept in simple terms.
Back it up with a visualization.
I like the "hand-written" style of this viz that makes it less formal.
VS competitor ads are hard to pull off with devs. Not impossible though. 👇
So the problem is that:
@Convex does it really nicely here:
And even though this is by a "aggressive" competitor marketing hundreds of devs liked/bookmarked this tweet.
Good job!
Say what we are all thinking.
This tweet is great as it states something that most of us feel.
It is something that you may have had a discussion about with someone recently.
You might have fought about one tool or another.
But at the end of the day tools don't matter.
You can share it with someone as:
Explain a concept clearly.
Good visual with concrete numbers makes this example easy to understand.
Because it is beautifuly explained people want to share this with their network to be perceived as helpful (and smart).