How to get more ROI from your dev conference booth? -> Add obvious CTAs.
Yes, giveaway stuff.
Yes, make it nice and branded.
Yes, make it funny, shareable, and cool.
But give people an easy and obvious option to give back and support you and your goals.
I really liked how Union.ai approached it at the recent MLOps World conference:
Just a nice little tactic but I bet it squeezed a bit more of that ROI juice that we all need in 2023 ;)
This is a solid swag copy template that resonates with devs.
"I did X and all I got was this lousy Y"
Why this works imho is:
Very solid start if you run out of ideas.
There are a lot of boring vendor t-shirts at conferences.
And they get boring results.
I like this bold design from GitGuardian:
Nice.
A classic "It doesn't suck" campaign.
Afaik, Barebones ran the first version of this campaign 20 years ago and it was a huge success.
It is so simple, it just speaks to that inner skeptic.
It doesn't say we are the best, we revolutionize software.
It says it doesn't suck.
That is way more believable and makes me think that there is a dev on the other side of that copy.
And there is something cool about this message that makes me want to wear it to the next conference.
Good stuff.
Is it better to do one big prize or many small prizes?
This is a decision you have to make when thinking about running a swag campaign.
Turns out that a small number of huge prizes can get you way better ROI on the same budget.
And NannyML has done it brilliantly here.
They are a monitoring tool and they give away monitoring setup.
This is something that actually can go viral. And it did.