Came across this classic What is Segment brand video while watching an interview with one of the folks behind it, Maya Spivak (she is awesome btw).
What I like about it is that:
• it is fun, not formal, builds rapport
• it introduces the core problem the tool solves
• it shows the tech and explains it in a way that is simple but not simplistic
And it follows a flavor of the classic AIDA format:
Putting all that in 90 seconds is hard.
And even though this video is 4 years old it could easily still work today IMHO.
Really solid baseline to s̶t̶e̶a̶l̶ get inspired by ;)
