"Together" video campaign from Postman

How to do a dev-focused brand video and get 10M+ views?

Making a memorable brand video is hard.

Doing that for a boring tech product is harder.

Doing that to the developer audience is next level.

Postman managed to create not one but three of those brand videos that got from 4M to 10M youtube views.

The videos I am talking about are:

• "I am gonna push some buttons"
• "Together"
• "We did this"

So what did they do right?

• They are all short playful stories touching on values coming from a centralized API platform.
• They hint at the motif of space which is a clear part of Postman's branding
• They do show the actual UI of the product

Honestly, I am not exactly sure what special sauce they added but those are just great videos that you watch.

And I definitely remember them and the company which is exactly what you want to achieve with brand ads.