Every month I share 10 developer marketing insights...and 1 fact about pears.
My best blog posts and examples on this topic
Sometimes your product just wins on price.
I like how New Relic owns it on this page:
After reading this I'd trust them to give me a solid price estimate and that it will likely be cheaper than Datadog.
Obviously price is not the only reason why we choose tools, but if that was a problem I had with Datadog, they have my attention.
A freaking developer TV.
They took this "be a media company" to the next level.
They created entire TV around their company, audience, and products.
I respect people really going all in.
In a mature category, it is safe to assume that people know about other tools.
I love how Axiom owns its unique selling point and how it stands out from the competition.
Takes guts but I love it.