"What good is bad data" from Segment

Developer Markepear testimonials

This is a really clever billboard campaign.

Show don't tell they say.

And Segment did exactly that by putting billboards with the wrong location printed on them (LA in SF etc).

The theme/message was "What good is bad data?" which was exactly what they wanted to convey.

What I like about is the alignment between:

  • campaign creative
  • campaign theme
  • product value

This is hard to do imho so big kudos to them ūüéČ!

Downside?

Reportedly many folks who saw billboards didn't get that it was intentional and Tweeted at them about the error.

Or maybe they were next-level jokers...

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