Just an awesome billboard/ad format for a dev too company coming from Vercel.
What I like about it is:
- you catch attention with something different
- those who are in your audience get it, maybe they feel more seen
- you reinforce that your brand is very developer-focused
- you don't forget to put the "obvious" branding in there
- and there is a CTA to get people to do something
Simple and beautiful.
Btw, they actually run similar ads on Reddit and it makes a lot of sense IMHO.