Memes are good top-of-funnel, awareness-type content.
Many companies use them on socials as they can "go viral".
You need to either:
I like how Datree connects it to the product here.
They are a Kubernetes configuration tool and talk about exactly that here.
They do that with jargon too "k8", "config". When used well it can help you belong to the tribe you are marketing to.