GitHub event promo video

7k likes on an event promo post to the dev audience.

I don't think I've ever seen 7k likes on a developer company post on Linkedin.

Ok, this is Github, but still.

This is a 26sec video where they go:

  • "What happens when a CEO..."
  • "... builds an app LIVE in 18 minutes ..."
  • "... in front of 15000 people..."
  • "... with Copilot X for the first time?"
  • "What could go wrong?"
  • "What it Live"

This is a job well done:

  • Super slick but minimal design. Feels a bit like that famous nextjs prisma conference tickets.
  • Offers a live coding session which is one of the event types that devs like cause it is real.
  • Plays powerful music, but no voiceover that would make it feel more corporate.
  • Dev to dev, conversational copy. + this final snarkiness appeals to devs.

And they could have done:

  • Copy: "We are happy to announce our CEO streamlining business value for the enterprise"
  • Design: Show people at previous events and stuff that you saw a million times
  • Offer: Talks from industry leaders (that  are customers using your product)
  • Voiceover and music: Boring corporate classic.

This is how to promote an event. LOVED IT!

  • See on Linkedin