Axiom "Playground" CTA

With infrastructure tools, it is notoriously difficult to show people the value quickly.

To really see it they would need to set up everything at their company infra, create dashboards for their use case, and so on. 

A lot of work.

That is why creating a sandbox experience is a good way of giving people a taste.

I like the way Axiom calls it a playground and says "Play with Axiom" and "Launch playground".

This copy is good because:

  • they acknowledge it isn't a real thing (but a playground)
  • it conveys that it will be interactive and you'll be able to click around
  • it makes it feel like less work and more, well play :)