In a mature category, it is safe to assume that people know about other tools.
I love how Axiom owns its unique selling point and how it stands out from the competition.
- They explicitly say how much more scalable they are vs well-known brands like DataDog, Splunk, SumoLogic, and others.
- They don't pretend to be the only company in the observability space.
- They just own their unique selling point and make it easy for people to understand why choose them not others.
Takes guts but I love it.